Subscription type statuses can be updated manually for an individual, in bulk with a workflow, or via API. You cannot email a contact if the status associated with the email's subscription type is Unsubscribed. This state corresponds to an Unsubscribed status for a given subscription type.
Based on whether you have GDPR enabled, this status corresponds to an opt-in state that dictates whether you can email them:.The three possible statues for a subscription type are Subscribed, Unsubscribed, or Not specified. In the right panel, review the status for each of your subscription types.In the Communication subscriptions section on the left side of the contact record, click View subscriptions.In your HubSpot account, navigate to Contacts > Contacts.To check a contact's status for a subscription type: How subscription preferences and types work Please note: custom subscription types are not available for HubSpot CRM accounts, but if you've enabled GDPR tools in your account you can add Marketing Email or Sales Email subscription types to your contacts manually. If you have access to the marketing contacts functionality, only marketing contacts can be sent marketing emails.
Subscription types represent the lawful basis to communicate with your contacts through email. Contacts can manage their email preferences so they're only opted in to emails they want to receive.